Hi, I’m Aditya.
Founder. Creative at heart. Curious by default.I like building things that look great and work well - whether that’s a creative project, a system, or a product. Based in India, and been lucky to spend the last few years working across creativity, tech, and the Solana ecosystem.
What I’m building
Little Unusual (Jan 2023)
In Jan 2023, I co-founded Little Unusual - a creative agency that helps teams ship videos that feel distinct, but still professional.We do animation, live-action, and AI content - basically whatever the story needs. From the start we have been deeply involved in the Solana ecosystem and started working with clients globally.The long-term goal isn’t just “being an agency.” We want to grow Little Unusual into something bigger - a Network State where creators can learn, join in, and build great work together.
Usuals.ai (Jun 2025)
In June 2025, I co-founded Usuals.ai - an AI content tool for creators and brands who want consistent output, even with a small team (or just one person).It didn’t start as AI hype. It came from being in the content + marketing world for years, watching how hard it is to make good content consistently - and wanting to solve that properly.
A bit more personal
I grew up in a small town in India and I’ve always been the kind of person who needs to know how things work. That curiosity still runs my life.I’m creative, but also deep into tech. I love building practical systems - setting up custom NAS systems, experimenting with automation, and finding small ways to make things faster and cleaner.Outside work:- Coffee snob (respectfully)
- Movie buff (psychological thrillers especially)
- Motorbike guy - Riding a Royal Enfield Scram 411
Professional journey (quick timeline)
2022
- Got my first gig as an animator in college (and earned my first crypto)
- Joined SuperteamDAO as a member (and their first animator)
- Started working with international clients and learned creative direction + client handling2023
- Started Little Unusual with Tushar - simple idea: ads shouldn’t be boring
- Learned how to run things like a business, not like a freelancer
- First international IRL client + first international trip (Dubai): ST UAE: Founders Trek2024
- Went full-time into Little Unusual after graduating
- Expanded the team (around 10 people)
- Started doing AI work for clients (first one was Jupiter)
- Launched our second branch: LU Malaysia2025
- Little Unusual ran SGCC - biggest creator hackathon on Solana with $115K in prizes, 300+ creators, 30+ countries
- Expanded the Little Unusual portfolio with a lot of experiments and began tightening how we operate
- The idea for Usuals.ai properly began in Network School2026
Two main focuses:- Standardize Little Unusual internally - without losing the “banger content” energy
- Go deep on Usuals.ai and build it into an app creators genuinely enjoy using, and brands trust for consistency
Reach out / Connect
If you’re building something interesting and want to connect - founder, investor, potential collaborator, or just someone who likes this space - feel free to reach out.If you need help with creativity, content, brand, or just figuring things out early in your journey, I’m happy to share what I know. And even if you don’t need help and just want to say hi, that works too.